I love digital comics but I hate spoilers. Marvel’s $3.99 print books get you a digital edition campaign is awesome, I wish all publishers did something like this- but please, I’m begging you - stop placing the digital code at one of the worst locations possible in the book - right at the beginning of the climax!
I can’t believe I’m the only one who goes through his comics and redeems his digital codes before bagging and boarding single issues… before reading them for the first time.
Worst of all, I’m certain you get this, Marvel. Why? Because the last two issues of your major summer cross-over event, AvX, had the code on the very last page! Why would you do this? Because you know placing the digital code at the start of Act 3 stinks. I just wish I understood what marketing or advertising advice causes you to do this.
Lets take a look at some examples:
Uncanny X-Force #33
This is minor, and probably most representative of the kind of spoiler digital code redemption placement brings. As a reader I know that Wolverine was captured by Daken at the conclusion of the prior issue - with just a glance, I see that he’s a) still in captivity and b) about to be drowned by Daken or something.
Wolverine and the X-Men #16
In this case I have no idea what is going to happen in this issue…. until now! Now I know that Hope is going to Phoenix-out, and one of those Hellfire kids is going to shoot up Broo.
Secret Avengers #30
Were you reading the past several issues of Secret Avengers, you would know that Max Fury was working to obtain the Crown of Wolves with the goal of uniting it with two other magical crowns, bringing down The Abyss on the world.
Gee, I wonder if he succeeds?
Now lets get to the nitty gritty - the stuff that really bums me out.
AvX Consequences #5
One of the key storylines in this mini-series is Hope’s decision to look for Cable, despite his telling her not to. I wonder if he she finds him? Or more specifically, I see that he found HER.
Avenging Spider-Man #13
This image speaks for itself. I know this is a light-hearted issue, but come on!
I’m not a letter writing kind of guy, Marvel, and I’m certainly not a petitioner. I’m just asking, customer to publisher, please reconsider placement of digital codes!
Don Garvey is a lifelong comic fan, and is writer/colorist for Echo Rift comics, and co-host of the Radio Free Echo Rift Pop Culture Podcast. You can follow Don and Mike on Twitter.